# PodX Studio > Know your audience. Grow your show. PodX helps podcasters understand their audience by turning episode promotion into a learning opportunity. Create shortlinks, track clicks, test different hooks, and learn what resonates. ## What PodX Does - **Shortlinks**: Create branded links (podx.link/s/your-code) for podcast episodes - **Platform Detection**: Auto-detects Apple Podcasts, Spotify, YouTube, and more - **Click Tracking**: See which links perform best - **Variant Testing**: Test different hooks and copy for the same episode - **AI Generation**: Generate multiple copy variants from episode metadata ## The Three Pillars 1. **Variety** - Test different angles (multiple hooks per episode) 2. **Data** - See what's working (click tracking, variant comparison) 3. **Learning** - System gets smarter (brand voice, performance-informed suggestions) ## Key Pages - `/` - Landing page (unauthenticated) - `/home` - Dashboard with performance snapshot - `/shortlinks` - Episode and shortlink management - `/settings` - Brand DNA configuration - `/admin-center` - Admin tools (admin only) ## How Shortlinks Work 1. User pastes a podcast episode URL 2. PodX extracts metadata (title, artwork, description) 3. AI generates hook variants 4. User selects preferred copy 5. Shortlink created at podx.link/s/{code} 6. Clicks tracked per link and platform ## Tech Stack - React + TypeScript frontend - Supabase backend (auth, database, edge functions) - Vercel hosting - TanStack React Query for data fetching ## Contact - Website: https://podx.link - Support: support@podx.link